4 Popular Paper Brands Share Their Gift Wrapping Ideas

That’s A Wrap

Waxing poetic about paper is a recurring Gather theme, and with good reason. No matter where our travels take us, we inevitably fall most in love with the boutiques and stationery lines that perfectly capture their city’s character. Perusing card displays and zeroing in on just the right sentiment for just the right loved one is particularly spirit-lifting at this time of year. So who better to shake up our gift wrapping game than the creative forces behind our most beloved paper companies? Read on to see how four favorites in four cities get all wrapped up.

Sugar Paper



Any day that finds us ducking into Sugar Paper’s Brentwood country corner ends up being a better one. This sentimental-meets-chic paper line has established itself as essential to thoughtful Los Angeles gifting. Their designs are timeless, tactile and guaranteed to bring a smile to your appreciative recipient’s face.





We’re big fans of black and white wrap – it’s elegant, chic and holiday-neutral! We love mixing complementary wrap patterns when stacking gifts, like stripes with a fun polka dot. We’re all about finishing touches, so after you pick your wrap, add oversized grosgrain bows with a touch of gold, whether it be a gold foil gift tag or a jingle bell.

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Rifle Paper Co.



No one does playful illustrations better than Anna Bond and Rifle Paper Co., her clever paper goods as bright and cheery as the Sunshine State itself. From their ‘Bon Voyage’ collection to their collaboration with our friends at Paper Crown, Rifle Paper Co. always strikes the right note and we can’t wait to try our hand at this mix-and-match style.

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I love the idea of using non-holiday wrapping with festive ribbons and tags this season! You can easily pair neutral wrapping sheets with traditional holiday wrapping accessories like ribbon, gift tags and stickers to add more dimension and a unique element to otherwise festive gift wrap – it can really set your gift apart.” 


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Mac & Murphy


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Mac & Murphy’s sweet boutique is the definition of Charleston charm, so it’s only natural that owner Ami Murphy’s gifting philosophy is more of the same. We love that her use of botanical trimmings is just as meaningful as the gift inside. 



To me, the presentation of a gift is almost as important as the gift itself. Its another expression of gratitude, thoughtfulness and love for the recipient. A personal touch of greenery or a jingle bell will bring about a smile even before they get to the good stuff inside. To be honest, it almost pains me to see a gift unwrapped because I’m not sure the inside will live up to my wrapping!” 

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Mr. Boddington’s Studio


It’s impossible not to find yourself utterly besotted with Mr. Boddington, paper guru Rebecca Rubensaal’s debonair alter-ego-slash-mascot. A diligent crusader for better trips to one’s post box, we enlisted Rubensaal’s peerless flair for the unexpected and, true to form, her suggestions do not disappoint.

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We are just nuts about bold color palettes at any time of year! Try faded India aqua with bright red and forest green, forest green with celadon and gold or navy with bright red and pale pink – your gifts will really pop.

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Shop These Wrap Stars…

Contributing Photography: Helen Brooks

© Gather Holiday Gift Wrapping Ideas: 4 Popular Paper Brands Share Their Secrets